If you’ve been in business for any length of time it’s essential to have a logo on your website, stationery, and printed materials. Not only does it lend a professional appearance to your promotional materials, but a logo also validates that you’re a real business that’s going to stick around for some time. If you’re in the market for an updated logo for your business, or a brand new logo for a new business venture, you may wish to know that minimal logo designs are now in.
Logo design trends have come and gone over the years. Often you can guess what decade a business was started by its logo. This is why it’s also important to update a logo, as customers may be leery of doing business with a high-tech company that has an aged logo. An updated look is important to stay ahead of the trends. Here’s a bit more about the minimal logo design trend for this year.
(1) Provides focus
A minimalistic logo will have an element that stands out from the others. It could be the logo, a photo, or a block of text. Instead of past years’ trendy abstract designs you’ll be able to look at a logo from 2016 and be able to immediately discern what type of business it is. It must also look great and stand out from the other clutter on the page.
(2) Legible text
Text in today’s modern logos is big. This means dramatic text sizes that are simple for everyone to read. Lettering can be against a simple background or a simple image. Often the text is in stark contrast to a background which can provide additional focus to what the logo is trying to say.
A minimalistic logo is designed to work alone or within another environment. These logos can fit at the top of the page yet still have a variety of content below that won’t detract from their notice. This type of logo also works well for the function of a website. A simple logo will load quickly at the top of the page, and can easily be optimized for a mobile site.
A simple and minimalistic logo doesn’t subscribe to any design trends, such as animation, or art deco, or art nouveau. It’s simple, and it’s timeless. Your logo will be as fresh and vibrant ten years from now, as it is today.
(5) Better printing
If you rely on doing a lot of customization of documents for your clients, it’s essential to have a logo that is going to print out well on your laser jet or ink jet printer. You’ll have a better quality of print, even if your documents haven’t been professionally printed from a real printing house.
If you’re thinking about hiring a graphic designer you may wish to explore one of the more simplistic logo designs, rather than having something complicated made up that you’ll just want to change two years from now.