You may have thought up a great logo one day and have begun assembling it together, but then it appears more like a collage once you get it onto your website. It can be tricky designing a clean logo. You don’t want to take so much away from it that customers don’t understand what your business is about, yet you don’t want it mistaken for a graphic either.
Here are some steps to help you to get that logo redesign started.
(1) Consider logo color
Generally, logos are never full color. If they are, you have the hazard that they’ll be mistaken for just another photograph on the page. They’ll also get lost on the page. It’s simply bad logo design to have a logo that looks like something else. Choose at least two colors, three maximum. The colors should contrast with each other. Use a color wheel if you need help finding ideal colors.
(2) Scale your logo down to one inch
Your logo may look fantastic on a t-shirt, but that’s not its purpose. Your logo will often be displayed at the top of your landing page and it will be small. Scale your logo down to one inch to see how many of the details disappear. Take a screen snapshot so you can refer to it while you remove any extraneous details.
(3) Make objects more stylized
If your logo contains elements of your business, such as food, electronics, or services, they don’t need to look exactly like the objects they portray. Consider your logo design as an illustration. But you want to remove a lot of the detail and make it stylized, so the logo is unique for your business and not for just any business in a similar field.
(4) Spend time on your logo redesign
You can begin by sketching out your ideas onto paper, and then translating them to your illustration program. Be sure to make several different versions of your logo. Print them out and play around with them on your website to see them in action. When you see them in their pertinent setting you’ll be able to figure out if they’re suitable or not. You don’t want to rush any of these steps, otherwise your logo design will look hastily assembled.
(5) Hire a professional business logo designer
A professional logo designer has the training and the knowledge needed to create a great logo for your business. If you’ve been struggling with any portion of your logo redesign, send your ideas to a logo designer. They can use your ideas and turn it from concept into a finished design. Now you can stop agonizing over it.
The great thing about the internet is that you can change your logo to make it more effective. Avoid having an intricate and complex logo. You should be designing a minimal logo, or a clean logo that stands out from the competition. But if you’re experiencing difficulty, you can hire a professional logo designer too.