Having a great business logo is essential for the success of your business. If you’ve already had one for some time then you understand how important business branding can be. After a business has enjoyed some success, it may decide to order some branded clothing and gear to share with employees, customers, or to use as raffle prizes.
But not just any business logo can be used to embroider onto a shirt, jacket, hat, or bag. If you think that you might go the embroidered logo route, consider first whether your logo ideas will translate well into this type of gear.
Here are 5 qualities for your logo to have in order for it to be effectively used for embroidery onto clothing.
(1) A simple logo will cost less
The simple logo that is one or two colors can be more easily embroidered onto your gear, and the clothing manufacturer will charge you less. This is important if you’re trying to keep costs down, or have several employees who may need to wear branded gear in your store or restaurant. (Why a Business Logo Needs to be Simple)
(2) A logo should have distinct parts or sections of color
It’s not possible to have a full color logo printed onto cloth, unless the thread itself is individually colored. That can be quite expensive. You’ll want to ensure that your logo is broken into distinct parts. For example, if you own a golfing supply business, perhaps you have a golf ball with your name underneath. The golf ball can be embroidered in white, while your name can be embroidered in green. This means that your logo has two simple but cohesive parts to it.
(3) Text or fonts should be bold
If you have a business logo that has some extremely fine type, the embroidered threads may disappear on the shirt. You may need to change the font to something that is bolder and that will show up better on the shirt or hat.
(4) Animation is not possible
Many businesses have one of those fancy animated logos that change shape. If you have one like this, you’ll need to choose one form of your logo. It may be the first or second frame, as these types of logos have a complexity in their final frame that will be too complicated for an embroidery machine to master.
(5) Your logo needs to easily transition to larger or smaller
Some businesses may even purposefully have more than one version of their logo, so that it can be adapted for many different printing situations. One logo may be used for printing onto t-shirts or polo shirts, while a simpler version may be used to print onto pens.
Carefully consider your logo size when you want to order some embroidered apparel for your business. But don’t worry if your logo isn’t quite right, you can hire a logo designer who can create a simpler design for your purposes, and best of all, you’ll always have these logos ready to go for your next project.