Personal branding is the process of marketing yourself or your career as a brand. It’s applicable to the individual who offers freelance or self-employed services to clients, as well as for smaller groups or organizations where image is important, such as for actors, photographers, writers, etc. The term “personal branding” was believed to have been used since 1997 by Tom Peters, who wrote “In Search of Excellence”.
Even if you feel you’re not quite there yet, personal branding can help your life. Since the success of your business ventures is reliant on making more money, the level of living in your life will improve. They’re tied in together.
Here are some other ways that personal branding can help your life, including your career or your business.
(1) You’ll be considered an authority
Personal branding could make you an authority in your field. If there’s an important conference or trade show in your city relevant to your field, you may just be invited to speak as an expert at this conference. They may even offer you payment for your time.
(2) You’ll receive referrals
Many people begin their self-employed careers by accepting one project. Often freelance work becomes full-time as you build up your personal brand. Your clients will provide referrals to you, and soon you’ll find that your schedule is filled and you can quit your day job.
(3) You’ll launch a great career
Many people fill in the gaps between jobs by accepting freelance work. Sometimes it works out, and sometimes it doesn’t. There are two different kinds of people: the ones who want to work for themselves, and the ones who want to work for others. For these people, having a successful personal branding may bring them to the attention of the top recruiters in their field. They may just land a great job from it.
(4) You’ll be able to ask for more money
In the beginning you’ll likely not be charging your clients enough money—likely enough to cover your expenses and that’s it. But as your business grows, you can build up your personal branding. Soon you’ll be able to ask for more money per hour, and charge what your best competition does too, because now everyone knows who you are.
(5) You’ll gain recognition
Many people start a business with multiple goals in mind. Sure, they want to make a profit, but they want to help people too. Working on your personal branding could also mean that you gain the recognition you deserve in life. For many people, this recognition is more important than any other aspect of your business. It means that you are valued and important in society. It’s a lot like being a business celebrity.
Personal branding may help your life in many more ways. Begin by working on your personal brand design, which should include a personal logo design, and branded stationery. The more you promote your personal brand and get it out there, the more clients you’ll attract.