How to Select a Theme for Your Brand Package

When you’re ordering a brand package from a graphic design or printing firm, you’ll need to choose a theme for one cohesive look. The theme is similar to a subject, or what it is that your business does. For example, an aquatics business may have a theme relating to the ocean, or a coffee shop a theme relating to coffee cups or treats. It’s also important to have a cohesive theme, so that your business cards, letterhead, envelopes, and [...]

brand guideline

Do You Receive Brand Guidelines with Your Logo or Brand Design?

When you’re hiring someone to create your brand, or logo, you want only the best graphic artist firm. You want to have the confidence in knowing that research was done to create your design, and that it doesn’t match any other company’s brand or logo. It shouldn’t represent any conflicting morals or ideologies either. You’ll want to ensure that you receive brand guidelines to go along with your logo or brand design. These brand guidelines are usually in the form [...]