When you own a small business it’s essential to have a great logo to brand your products or services. Many businesses begin without one, and then later on they develop a logo. It’s important to hire a professional who understands the value of a good logo and can competently create the best one for your business.
One of the first features of a logo is that it should be simple. Many people don’t understand this one main point, and you’ll certainly see some simple and complex logo examples as you do your research.
Here are five points as to why your business logo needs to be as simple as possible.
(1) Consider how your business logo will be used
It’s great to have a large logo on a t-shirt but when you shrink down that image to half an inch, all the fine details are going to be lost, or worse, became a big mess on stationery or landing pages if you have too much detail. Using too many colors or having too many fine lines in your logo are all going to be pointless when you can’t see the intricacies of your design when it’s been shrunk down.
(2) A full color logo is more expensive
You’ve decided you want a full color logo, perhaps a lot like Microsoft has. While a full color logo may work great online, remember that your printing costs will be doubled or tripled when you want it printed onto full color stationery or brochures and flyers. Often one or two colors is perfect for making your logo stand out on stationery, and black and white flyers and brochures are good enough for promoting your business. Do you really want to be burdened with greater costs than you can afford?
(3) A simple logo will more accurately represent your business
If you have a look at some of the big corporate logos you can quickly decipher what types of businesses that they have. That’s what you want for your own business. You don’t want people looking at your logo and trying to figure out what on earth your business does. Make it simple for your potential customers by having a basic but simple logo.
(4) A simpler logo is more adaptable
You’ll find that you’ll be able to do more with a simpler logo and you can use it in more ways. The simple logo can be added to all correspondence and literature. It won’t overpower your advertising materials. You can use it to make t-shirts or other promotional materials such as pencils, pens, or flash drives. And you won’t have upset designers because you sent in a complex logo that they couldn’t figure out how to use.
(5) A simple logo won’t get lost on the page
Some businesses have such complex logos that they appear to be more like a photograph or graphic than a logo. Don’t confuse people.
Stick with these reasons as to why a logo needs to be simple and people will be able to have a quick glance at yours and immediately understand what your business is all about.