When you look back on prior years they often have the distinction for having specific design trends that year. We can see a logo and figure out roughly which decade it came from. Often logo design trends can break the rules of the past. Logos can be flat or three dimensional, and they can be animated. But one thing’s for certain, a good logo should be great no matter whether it’s on a t-shirt, or at the top of a landing page.
For 2016, there have been some interesting trends around logo design too. Here are some of the best logo design trends that we’ve seen to date.
(1) Flat logo designs
Flat designs rather than 3D designs, will continue to remain popular in e-commerce. These logos have clean, simple lines, without patterns, shadows, or gradients. These types of logos are readily identifiable, and they also have the advantage of loading a lot more quickly on smart phones and devices. They usually have only one color, though Microsoft breaks the rules with its five colors.
(2) Handmade logos
Handmade logos offer a connection to their customers through script or stylized fonts. They’re made to look like someone hand wrote them. These types of logos are popular with businesses that require a personal touch, such as a pet sitting business, photography, food, crafts, or anywhere else the business interacts directly with customers.
(3) Kinetic logos
These types of logos are animated, and can have up to six different stages to them. These types of logos can reveal an images that says something about the business. It’s also a way to have more complex logos, as the animation will draw the viewers’ attention to them.
(4) Negative space logos
Negative space is simple pure white space surrounding the logo, but often many logos will also incorporate negative space into their logos. These often create an optical illusion for the eyes. People will actually spend more time viewing these types of logos, as there could be little pictures hidden inside of them.
(5) Letter stacking logos
This is when letters are stacked on top of each other. Often a sans-serif font is used to create legibility. These also hold the consumers’ attention for longer, as they are attempting to piece the word puzzle together.
(6) Monolines logos
These are likened to a long strip of wire being used to design the logo. Each element will be composed on these wires, which always retain the same thickness. This is often a great technique for when you wish to have a more complex logo, but you still want it to be legible. These types of logos also have a touch of the handmade about them. They are also in one color only, though at times they are animated with different colors.
These have been the best logo design trends of 2016 to date. It will be interesting to see if 2016 will have other notable trends, as there are still six months left to the year.