If you run your own business then you know how important personal branding can be. Your business must stand out from the others. While it’s surprising how many businesses don’t actually have a logo, you must also ensure that you have the best creative and unique logo as possible. Many people decide to cheapen out and use one of those free logo maker programs or apps that are available online.
Unfortunately, there are many reasons why these free logo makers will never give you a professional design.
(1) Free logo makers are too good to be true
The advertising may sound great. Is it possible that you can create your own logo in minutes, and use it for all of your branded stationery, signs, and advertising? Often this is not the case. The free logo maker program will present you with a blank page. It’s up to you to figure out how to create a logo. Sure, there are the same tools that Photoshop has, but you’re still left on your own.
(2) A free logo maker provides low resolution files
You may have fun playing around with letters in your new app, but the final version of the file is going to be low resolution. There’s little you’ll be able to do with that, except use it for online purposes. A great logo needs to be high resolution so you can use it on your signs, stationery, brochures, and other types of advertising materials.
That free logo maker program may have some free features but as you explore the options you’ll soon find that there are paid features on it. Remember that nothing is ever truly free. The company who designed the software will have to monetize it somehow. Imagine spending all that time creating a logo, only to find that you have to pay to download it or to access a higher resolution image.
(4) You’ll never get a professional design
A graphic designer has gone to school to learn how to create a professionally designed logo. They’ll create a unique logo just for your business and not one that has been recycled from a software program. They also understand how to put meaning into the logo in only a few pixels.
(5) It’s a lot of work
You’ll soon discover that it can take several days to create a great-looking logo. If you have no idea how graphics software works, you’ll also spend additional hours in figuring out how it does. If you hire a graphics professional, they already know how the software works, and they can create a logo a lot faster than you can.
It’s best to hire a graphic artist to create your new business logo. After all, do you really want a rushed and poorly designed logo that you create yourself? If you have your heart set on playing with that free logo maker software, create your idea, and then send it along to a graphic artist who can improve upon it and make it unique to your own business.