There are quite a few businesses who have created a clever logo, and there is a hidden meaning within all of them that you may not have caught onto yet. When it comes to logo design, it’s an important aspect to be able to brand and make people take a second look. When this can be achieved, then the logo has served its purpose and people are more likely to remember it again and again.
Here are 10 clever logos and their hidden meanings that may make you stop in your tracks.
Mailhouse looks like a simple enough logo, but at a second glance, you see that the open piece of mail actually forms the shape of a house.
Australian Pork really got creative with their logo design. It’s the outline of Australia, but it’s also a pig snout and the pink coloring helps to achieve this.
This is a really artistic logo because “Rockit” becomes a rocket and as it launches, it also forms the design of a guitar to help create the basis of being a rock club.
Each time you look at this logo, you’re going to see something different. In front of the word is a suitcase, but you can also see a shirt and tie as well – and this helps to represent professionalism.
This is kind of an ingenious design because when you first look at it, you think that it spells pencil and that’s it. It’s not until you really look to see the “il” is forming a pencil and the triangle at the bottom is the tip.
Night Golf got creative because of the simile between a golf ball and the moon. If you never thought they looked alike, take a closer look at the logo. The way they have chosen the shadowing on the golf ball looks like a crescent moon – and the dips of the ball could easily be craters on the moon.
It’s the tip of an old style fountain pen – or is it? The negative space forms the shape of a spoon, helping to combine the two main aspects of Food Writers.
This one really got creative because the entire fish is built out of typography, which is ideal for coding. It’s really smart when you think about it.
When you turn a quote on its side, it looks a lot like a gas pump, which is a creative logo that is no nonsense. It’s effective and people will remember it.
The “n” in twins is actually a “2” flipped onto its side. It’s hidden in there and makes a lot of sense to be there as well.